Before you go nuts over the price of this deep hair conditioner, you should know that this is not something that you have to use every time you wash your hair, and when you do use it you only have to use a tiny amount. So it should last forever. I do happen to use it every time I need to condition because the Utah climate is so brutally dry, and this keeps my hair from splitting and breaking off. Hands down one of the best conditioners I've ever used. It always makes me feel like I've just been to the salon when I use it. And just now every man who reads this website got his eyes stuck in the back of his head.