Video of Japanese game show involving rubber bands, marshmallows, and much determination

Someone somewhere had to approve this idea, had to say, let's do this, let's strap a giant rubber band to someone's face and see if he can stretch it far enough to reach a marshmallow dangling from the ceiling. And I want to give that person a giant hug because we now have this video.

I really wish I was going to be in the same room as my brother when he watches this video, only because I know the sound that is going to come out of his face, and it will be just as funny as watching a team of Japanese men disfiguring their noses for the sole purpose of eating a marshmallow.

(thanks, Torrie)